In January 2008, Feedtank creates a custom interactive floor projection for AMD's booth at the Consumer Electronics Show in Las Vegas. Feedtank worked closely with the client to create an experience that functioned as an interactive welcome mat for visitors to AMD's booth, "The Smart House." We created two interactive experiences which were shown at different times during the event.
After discussing the booth's concept with the client, we came up with a few proposals relating to ideas of home and the welcome mat, which we mocked up and sent off. After they narrowed it down to two final options, we built out the software and sent video of the two animations in action for final approval. Finally, we traveled to the event to aid in its installation.
The final two interactive concepts were: a lawn on which various sports balls could be kicked around and an interactive pond where flowers would bloom and water would ripple as you walked through it.