Feedtank is a collective of digital artists using new technologies to create
playful interactive spectacles
children's exhibits
experimental interfaces
interactive floor projections
audiovisual performance tools
games that make you move
dance floors that dance with you
content for 118ft video walls
software that swaps faces
real-time drum visualizations
custom interactive installations
Our interactive projection in action on the sidewalk in front of Crunch Fitness in NYC.
In the fall of 2006, FeedTank installed a customized interactive installation that was projected on the sidewalk in front of Crunch Fitness 
in Union Square on the corner of 4th Avenue and 12th Street. The projection was to be used as digital signage to attract attention and increase foot traffic.
We worked closely with Crunch to design a projection that incorporates their logo and a number of slogans. When someone walks through the projection, the Crunch logo breaks apart to reveal a slogan below, randomly selected from a list of five.
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