In April 2006, Feedtank designed a custom interactive floor projection for Kyocera at the CTIA WIRELESS in Las Vegas, Nevada. We worked closely with Kyocera to create an experience consistent with the brand's identity and the booth's look and feel.
The project kicked off with an initial meeting discussing overall goals and brand identity. After receiving mock ups of the booth's design and graphic assets, we produced a number of proposals incorporating ideas from the initial meeting, graphic themes from the booth's design, and photos of their products. After a final decision was made, we implemented the final design and posted video online of the software in action for final approval. During this time, we also coordinated setting aside the hardware needed for the piece and its installation with Kyocera's audiovisual company. Finally, we traveled to the location to oversee the piece's installation, again working closely with Kyocera's audiovisual company.
CTIA WIRELESS 2006 had 1000 exhibitors, and had over 35000 attendees from more than 90 countries.