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'S Max Mara

Screenshot of the 3d Cube game.

Decode the Cube is an iPhone and iPad app Feedtank developed for the luxury Italian fashion brand S' Max Mara. Feedtank worked closely with agencies Free Association and Stellarhead, who developed the concept and provided designs. The app's launch coincided with the launch of S' Max Mara's Cube, a garment made up of multiple pieces that can be recombined to create a number of different looks.

The app is a Rubik-like 3d puzzle game that challenges the use to rearrange photos of the Cube's different looks. The user can rotate rows and columns as well as the cube itself by using a small vocabulary of multitouch gestures. The app also features an extensive look book, Facebook sharing, and store locator.